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CCT 850 - Strategic Business Communications

MBA Core - Foundation Course

Effective and appropriate communication between co-workers, boss to subordinate, manager to customer presents unique challenges for working professionals. This course will aid you in preparing oral and written messages and presentations using cutting-edge technology. Effective and appropriate communication between co-workers, boss to subordinate, manager to customer presents unique challenges for working professionals. This course will aid you in preparing oral and written messages and presentations using cutting-edge technology. In CCT 850 you will analyze real-world data and report the findings strategically in written and presentation formats used in businesses today. You will also complete secondary research projects/assignments with real-world applications. You will learn how to distinguish between quantitative and qualitative research designs and when to use each appropriately in your research designs. According to numerous current management studies, the most important skill sets employers seek are good written and oral communication skills. In CCT 850, you will have the opportunity to review and enhance those skill sets with real-world application.

Course stresses:

  • Oral and written communication
  • Critical thinking
  • Problem solving

Catalog Description:

Effective and appropriate communication through various channels with an awareness of multi-cultural issues. Emphasis on oral and written presentations using cutting-edge technology and business resource methodology.

Course Prerequisites:

None. The assumption is made that all applicants can demonstrate proficiency in spoken and written communication.

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EKU Master of Business Administration Program
521 Lancaster Avenue
BTC, Room 252
Richmond, KY 40475
(859) 622-1775